COGNITIVE-DISCOURSIVE ANALYSIS OF THE CONCEPT OF "PENSION" IN BRITISH SOCIO-PUBLIC MEDIA DISCOURSE

In the context of evolving social policies and pension reforms, the concept of "pension" has gained increasing significance within British culture. As a social institution, it reflects the intersection of economic, cultural, and societal factors that shape public perceptions of aging and social justice. This study applies a cognitive-discursive and cultural analysis to examine the structure and evaluative characteristics of the concept of "pension" in contemporary British media discourse. Drawing on articles from British online publications over the past five years, the research explores how financial, social, and cultural components influence public understanding of pensions. The findings reveal a multifaceted and often contradictory perception: pensions are associated with both positive dimensions—such as personal freedom and self-realization—and negative ones, including financial insecurity and social isolation. These perceptions are shaped not only by socioeconomic realities but also by cultural narratives and stereotypes. The study highlights the complex and evolving social role of pensions in British society and contributes to a deeper understanding of how cultural discourse mediates public attitudes toward aging and welfare systems.