Research on Legal Issues of Intellectual Property Rights in E-Commerce Live Broadcasting

作为新兴的销售模式，电商直播已成为推动经济快速发展的重要力量，但由于其链路复杂化、主体多元化和客体新颖化的特点，也带来了一系列关于知识产权保护方面的法律挑战。据此，本文通过对电商直播中的法律问题现状进行了梳理，从而厘清其具体存在的刑事风险和民事风险，并对其风险成因进行分析，最终提出了完善直播法律法规，提高惩罚赔偿力度、健全电商直播知识产权侵权责任体系、加强平台自律监管、健全电商主播许可授予监督机制四点完善建议，以期为促进电商直播行业实现有序、合法、规范的发展提供可行性参考与建议。As an emerging sales mode, e-commerce live streaming has become an important force to promote rapid economic development, but due to its complex links, diversified subjects and innovative objects, it has also brought a series of legal challenges to the protection of intellectual property rights. Therefore, this article combs the status quo of legal issues in e-commerce live broadcasting, so as to clarify the specific criminal risks and civil risks, and analyzes the causes of their risks, and finally puts forward four suggestions on improving the laws and regulations on live broadcasting, improving the degree of punishment and compensation, improving the tort liability system of intellectual property rights in e-commerce live broadcasting, strengthening self-discipline supervision of the platform, and improving the supervision mechanism for the granting of e-commerce anchor licenses, with a view to providing feasible references and suggestions for promoting the orderly, legal and standardized development of the e-commerce live broadcasting industry.