Exploring the Path of Social Work in Promoting Rural Women’s Employment Development in the Context of “Digital Commerce for Rural Development”

在“数商兴农”工程实施下，农村电商发展为妇女就业带来新机遇，各地也纷纷通过政策支持和实践探索，继续积极推动“巾帼电商”发展。但在此背景下，农村妇女进入电商领域就业仍面临重重现实挑战：性别数字鸿沟的制约、就业资源的局限性、传统性别观念的约束、政策碎片化与覆盖不全、劳动权益保障不足。农村妇女作为社会工作长期关注与服务的重点群体，其就业发展难题是社会工作介入的典型领域。鉴于此，本文立足于社会工作的专业理念与方法，结合生态系统理论，从微观、中观和宏观三个层面切入，构建系统性的社会工作介入路径，弥补农村妇女在电商就业领域面临的能力、资源与制度方面的不足，助力其实现就业发展，同时为“数商兴农”战略推进与农村妇女成长的协同共进提供创新性实践路径与理论支撑。Under the implementation of the “Digital Commerce for Rural Development” project, the development of rural e-commerce has brought new opportunities for women’s employment, and all regions have continued to actively promote the development of “women’s e-commerce” through policy support and practical exploration. However, against this background, rural women are still facing a number of challenges in entering the field of e-commerce: the constraints of the gender digital divide, the limitations of employment resources, the constraints of traditional gender concepts, the fragmentation and incomplete coverage of policies, and insufficient protection of labor rights and interests. Rural women, as a focus group of social work’s long-term attention and services, have employment development challenges that are typical of social work interventions. In view of this, this paper is based on the professional concepts and methods of social work, combined with the ecosystem theory, from the micro, mezzo and macro levels, to build a systematic social work intervention path to make up for the deficiencies of rural women’s abilities, resources and systems in the field of e-commerce employment, and help them realize their employment development, and at the same time, to provide innovative practical paths and theoretical support for the coordinated advancement between the “Digital Commerce for Rural Development” strategy and the growth of rural women.