Research on the Development of E-Commerce in Health Care Service Industry

随着中国社会老龄化的加速，老年健康服务需求不断增长，电子商务的介入为这一领域带来了新的发展机遇。本文通过分析电子商务在健康养老服务中的应用模式，提出电子商务健康养老服务产业发展面临的问题，提供相应政策建议，为相关企业和政策制定者提供参考。With the acceleration of China’s aging society, the demand for geriatric health services is growing, and the intervention of e-commerce has brought new opportunities for development in this field. By analyzing the application mode of e-commerce in health care services for the elderly, this paper puts forward the problems faced by the development of e-commerce health care services industry, provides corresponding policy suggestions, and provides references for related enterprises and policy makers.