Research on the High-Quality Development Path of Empowering Agricultural Product E-Commerce Logistics with New-Quality Productivity

发展新质生产力是推动乡村产业高质量发展的重要着力点。将新质生产力赋能农产品电商物流，不仅能够推动农产品电商物流高质量发展，也能够以农产品电商物流高质量发展引领乡村产业振兴，从而推动农业农村现代化建设和美丽乡村建设。当前，我国农产品电商物流发展势头强劲，展现出了蓬勃生机，但也存在农产品电商物流成本高、农产品冷链物流发展滞后、农产品电商物流信息化水平低、复合型和创新型人才缺乏等问题。针对上述问题，本文提出以新质生产力赋能农产品电商，以推动农产品物流成本管控、发展高质量农产品冷链物流体系、提升农产品电商物流信息化水平建设和赋能高质量人才体系建设等新路径。Developing new-quality productivity is a key focus for promoting high-quality development of rural industries. Empowering agricultural product e-commerce logistics with new-quality productivity not only drives the high-quality development of agricultural product e-commerce logistics, but also leads to the revitalization of rural industries through this high-quality development, thereby advancing the modernization of agriculture and rural areas and the construction of beautiful villages. Currently, the development momentum of agricultural product e-commerce logistics in China is strong, demonstrating vibrant vitality. However, issues such as high costs of agricultural product e-commerce logistics, lagging development of cold chain logistics for agricultural products, low levels of informatization in agricultural product e-commerce logistics, and a lack of compound and innovative talents exist. In response to these issues, this paper proposes empowering agricultural product e-commerce with new-quality productivity to promote cost control in agricultural product logistics, develop a high-quality cold chain logistics system for agricultural products, enhance the informatization level of agricultural product e-commerce logistics, and build a system for empowering high-quality talent.