The Dynamic Evolution of Research Hotspots in Digital Trade—A Visualization Analysis Based on CiteSpace

数字贸易作为全球化时代下拉动经济增长的新动力，已逐渐成为学术研究的热点领域。为了更好地把握数字贸易的研究现状与发展趋势，本文以截至2024年12月31日CNKI数据库中的CSSCI论文为数据来源，借助CiteSpace可视化软件对相关的文献进行系统梳理。研究发现：自2019年以来数字贸易研究稳步增长，研究主体主要集中在高校与政策智库，但学者分布分散，且合作网络较为薄弱。研究热点主要围绕数字经济、技术创新及贸易规则重构等方面展开。基于此，本文建议未来研究应聚焦国际贸易规则的制定与完善、核心技术的突破与转化，以及跨区域协同合作机制的构建，以期为推动数字贸易持续发展提供更为系统的理论支撑与实践路径。Digital trade has emerged as a critical engine of economic growth in the era of globalization and has increasingly attracted scholarly attention. To capture the current research landscape and identify emerging trends, this study employs CiteSpace to conduct a bibliometric and visual analysis of CSSCI-indexed literature from the CNKI database, covering publications up to December 31, 2024. The analysis indicates a steady rise in digital trade research since 2019, with academic institutions and policy think tanks serving as the primary contributors. Nevertheless, scholarly output remains highly fragmented, and collaboration networks across authors and institutions are relatively underdeveloped. The predominant research themes include the digital economy, technological innovation, and the restructuring of trade rules. Based on these findings, the study recommends that future research prioritize the development and harmonization of international digital trade regulations, the advancement and application of core digital technologies, and the establishment of cross-regional collaborative frameworks. These directions are expected to offer both theoretical enrichment and practical guidance for the sustainable evolution of digital trade.