Creative dialogue: evolving intent in designer-AI workflows

The aim of this doctoral research project is to study how the use of GenAI can influence the creative workflow and cognitive processes of product designers in formation. The focus is on the initial design stages of problem-solution framing and concept creation/exploration. As a first step, a literature review has been performed to identify the different variables that might influence results in similar studies. A second phase involves exploratory studies with bachelor level product design students. Based on the findings, a series of rapid design prototypes proposing new ways of interaction with GenAI will be tested and evaluated. The main contributions of this project are the development of principles and new models for co-creation that can support the evolutive process of design intention during the ideation process and assist designers in formation to develop their creative potential.