INNOVATIVE APPROACHES TO THE IMPROVEMENT OF WAREHOUSE AND LOGISTICS BUSINESS PROCESSES IN TRADING ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATION

The article presents a study aimed at identifying innovative directions for improving the business processes of warehouse and logistics support in retail enterprises under conditions of digital transformation. The primary research methods employed include analysis and synthesis, generalization, structuring, and graphical representation. The purpose of the study is to substantiate innovative approaches to enhancing the business processes of warehouse and logistics systems in trade enterprises, taking into account the acceleration of digital transformations in the economic environment. The study explores the essence of the concepts "retail enterprise" and "business processes." The relevance of adapting logistics systems to the new economic conditions caused by war and digitalization is highlighted. The characteristics of business processes in retail enterprises are considered as a set of managerial actions aimed at creating added value and meeting consumer needs.The features of logistics support and logistics business processes are identified. Various types of logistics business processes are analyzed. The significance of warehouse business processes for retail enterprises is described. Trends in the use of digital technologies by trade enterprises have been identified: the share of e-commerce has grown (by almost 5%); electronic document management is more commonly used by retail companies. It is noted that digital transformation reduces time and resource costs, increases the flexibility of logistics operations, and enhances the competitiveness of trade enterprises. The article proposes directions for using digital technologies to improve the warehouse and logistics business processes of retail enterprises, including: integration of artificial intelligence (AI) systems for market analysis, demand forecasting, and inventory optimization; application of Internet of Things (IoT) technologies in warehouse management; automation and robotization of warehouse operations; development of digital logistics platforms as integrated ecosystems; implementation of cloud-based WMS systems; and ecological logistics driven by digital tools such as AI, IoT, and Big Data. Further research will focus on analyzing identified trends in the development of e-commerce and its role in enterprises' logistics activities.