IMPLEMENTATION OF TIME MANAGEMENT TECHNOLOGY IN THE PERSONNEL MANAGEMENT SYSTEM AND SOCIAL AND LABOR RELATIONS OF THE ENTERPRISE

In the current context of digitalization and the dynamic development of the business environment, enterprises face challenges such as increasing productivity, the effective use of human resources, and the need to improve management processes. One of the key tools for achieving these goals is time management technologies, which contribute to the rational allocation of time, improvement of labor discipline, enhancement of employee motivation, and the overall efficiency of enterprise operations. The aim of this study is to justify the feasibility of implementing time management technologies in the personnel management system and social-labor relations of an enterprise, as well as to develop practical recommendations for their integration into HR policy, taking into account modern digital tools and changes in work formats. The research is based on a systematic approach, methods of analysis and synthesis, the study of scientific and applied literature, a comparative analysis of modern time management technologies (GTD, Pomodoro, SMART, Kanban, Time Blocking, ABC analysis, 1-3-5 Method, Bullet Journal, MIT, 90-90-1 technique), as well as an analysis of publications on the successful implementation of time management practices in leading companies. It was found that the application of time management technologies significantly improves labor efficiency, optimizes the distribution of working time, reduces professional burnout, enhances organizational discipline, increases employee engagement, and improves the quality of internal communication within teams. The implementation of time management technologies should be considered an integral part of strategic personnel and social-labor relations management. The use of digital solutions combined with time management methods not only increases work efficiency but also contributes to the formation of a corporate culture focused on performance and human capital development, which is critically important for the growth and competitiveness of a modern enterprise.