KEY FACTORS OF GROWTH OF THE ADDITIVE TECHNOLOGY MARKET

The article examines the key factors of the additive technologies market development. The essence of additive technologies (3D printing) and the stages of product creation are analyzed. The connection between the development of the technology and the general trends of industrial transformation is revealed. The types of additive technologies, their key characteristics and the distribution of market shares between these types of technologies are highlighted. It is substantiated that the drivers of market growth are the stable demand for customization, reducing the time to market for products, optimizing logistics, and expanding opportunities for local production. The importance of technology in the context of global disruptions in supply chains and the transition to decentralized production models is highlighted. The market growth rates are considered, the industries in which additive technologies are being implemented at the fastest pace. The world regions and equipment manufacturers with the largest market shares are highlighted. As a result of the analysis of the state and trends of the adaptive trends market, key factors for the growth of the 3D printing market have been identified: innovations in materials and technologies: the development of new materials and the improvement of printing technologies; growing demand in the aerospace and medical industries; the transition to digital production. The problems of market development are: the lack of a single standard – the diversity of approaches to market assessment can complicate strategic decision-making for investors and enterprises; the need to develop infrastructure – to fully realize the potential of 3D printing, infrastructure improvement is required, in particular in the field of material supply and equipment maintenance; a large number of enterprise employees do not understand the functionality of 3D printing. It was found that in order to achieve sustainable development, it is necessary to solve existing challenges and ensure the harmonization of standards in the industry, and the market has the potential for significant growth and integration of this technology into various sectors of the economy.