Leveraging Artificial Intelligence (AI) and social media for transforming fisheries and agriculture-allied extension services

The integration of AI and social media in fisheries and agricultural extension services offers transformative potential by enhancing how knowledge and resources are shared with farmers, fishers, and rural communities.Social media platforms act as effective channels for delivering AI-driven insights, such as weather forecasts, pest alerts, and market updates, while also fostering community engagement and peer-to-peer learning.This integration boosts productivity, sustainability, and collaboration, improving resource utilisation, market access, and livelihoods.AI-powered chatbots, virtual communities, and live webinars further enhance knowledge dissemination.Future developments in adaptive e-learning, gamification, and crowdsourced insights will drive localised solutions.Ultimately, AI and social media create resilient, responsive, and sustainable fisheries and agricultural sectors, addressing challenges like climate change, food security, and rural poverty while promoting sustainable practices and modernisation.Artificial intelligence and social media are revolutionising extension services by offering immediate, data-informed assistance and outreach.For instance, AI-driven chatbots are helping farmers through platforms like WhatsApp.This study explores how social media, enhanced by AI, improves fisheries and agricultural extension services.It focuses on the enhancement of knowledge sharing, the provision of real-time advisory support, and the promotion of community involvement while also addressing significant challenges and identifying future opportunities.