PEMBERDAYAAN MASYARAKAT DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI DI SEKTOR MIKRO DAN UMKMDI MEDAN

This community service activity aims to empower the community through the role of PT Pegadaian in improving economic welfare in the micro and MSME sectors in Medan. Using the Asset-Based Community Development (ABCD) approach, this service assists MSMEs in facilitating access to funding through the Sharia People's Business Credit (KUR) product. Observation, interview, and documentation methods show that this initiative not only improves financial access, but also strengthens social networks and community skills, creating a sustainable positive impact on the local economy.