Evaluating educational services quality provided to accounting students in technical colleges in the Kingdom of Saudi Arabia, using the SERVPERF model: The Case of Al Hait Technical College

This study aims to evaluate the quality of educational services provided to accounting students in technical colleges in the Kingdom of Saudi Arabia from the students' perspective. Using the Servperf model, which assesses service quality across five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. The study adopted a descriptive analytical approach to gather the opinions of students at Al-Hait Technical College. The research population consists of the accounting students at Al-Hait Technical College, at the Kingdome of Saudi Arabia. A structured questionnaire was used to measure students' expectations and perceptions of the quality of educational services provided. Another questionnaire was used to measure how educational services assist students in the employment process. Of which 162 responses received from participants, 128 responses about the quality of educational services; and 34 responses about employment. The results revealed very strong expectations for all dimensions. Tangibility has the highest value of desired services, and the responsiveness has the lowest value. Students expressed very strong perceptions of all dimensions. The highest value of obtained services was tangibility, and the lowest value of obtained services was empathy. Statistical analysis did not reveal significant differences in perceptions of service quality based on academic program type, academic semester or Grade Point Average (GPA). On the other hand, it suggests similarities in student experiences across demographic groups. Students expressed very strong expectations regarding the ability of educational services to assist students in the employment process and less perceptions. The findings provide valuable insights for educational policymakers and administrators seeking to improve the educational experience of accounting students in Saudi technical colleges.