The Role of Digital Transformation, Human Resources, and Marketing on Economic Growth in the Digital Industrial Era: A Bibliometric Analysis in Indonesia Over 1 Decade

This study analyzes the role of digital transformation, human resource (HR) management, and marketing strategies in driving Indonesia’s economic growth in the digital industrial era using a bibliometric approach. Adopting the PRISMA method, 198 indexed articles (2016–2025) were systematically selected. Data were analyzed via VOSviewer to map publication trends, keyword linkages, and key contributors. Results reveal a significant surge in publications (peaking at 50 articles in 2023), with three dominant clusters: (1) synergy between HR and organizational strategy, (2) digital marketing as a catalyst for business transformation, and (3) technological infrastructure as an enabler. Universitas Pamulang and marketing-focused journals emerged as top contributors. The study concludes that digital transformation, HR, and marketing are intrinsically interconnected in accelerating Indonesia’s economic growth, necessitating holistic policy integration for optimal impact.