A STUDY ON CONSUMER BEHAVIOUR AT HONDA MOTORS -PVT, LTD, HYDERABAD

The present study explores consumer behaviour patterns related to Honda Motors, aiming to understand the factors influencing customer preferences, buying decisions, brand loyalty, and satisfaction levels. With the automotive industry undergoing rapid transformation due to technological advancements, sustainability concerns, and evolving customer expectations, it becomes essential to analyze how consumers perceive and interact with brands like Honda. This study focuses on identifying key determinants such as price, fuel efficiency, after-sales service, brand image, and product quality that impact purchasing behaviour. Data has been collected through structured questionnaires and interviews from existing and potential customers of Honda Motors across different demographics. The findings provide insights into consumer decisionmaking processes, the role of digital influence, and the importance of customer experience in shaping loyalty. The study also evaluates the marketing strategies of Honda Motors and their alignment with consumer expectations. The results will help in designing better customer-oriented approaches and enhancing business performance in a competitive automobile market.