A STUDY ON PORTFOLIO MANAGEMENT AT KOTAK MAHINDRA BANK, HYDERABAD

The present study explores the effectiveness and practices of portfolio management at Kotak Mahindra Bank, one of India's leading private sector banks known for its investment and wealth management services. The research aims to analyze how the bank designs, implements, and monitors portfolios to meet the diverse financial goals of its clients, considering factors such as risk tolerance, investment horizon, and market conditions. The study emphasizes both theoretical and practical aspects of portfolio management, including asset allocation, diversification, performance evaluation, and the role of financial advisors.