From Tool to Subject: AI's Participation in Film Production

Artificial intelligence (AI) has been applied to a variety of industries, and the industry is no stranger. AI was once considered a supporting actor in areas such as CGI renderings and modifications. However, now it becomes an active participant at all processes throughout a film. from writing the script to directing, from casting to visual effects and engaging the audience ai has gone from merely assisting, to being a part of the creative process, and in some cases even leading it. This paper examines how AI is transforming the film process and focuses on the shift for AI as more of a subject and less of an object by becoming semi-autonomous with creative collaborations. And then we look at actual applications like A.I generated scripts, machine learning based visual enhancements, virtual actors, and prediction analytics for marketing Also, we think about the philosophy and morals around an AI being involved in something usually made by humans. To give a broad sense of how the rising power of AI is altering the forces of authorship, creation, and efficiency in filmmaking arts. Conclude the study with reflections on how AI will impact filmmaking in the future. And also give advice to human filmmakers on how to cooperate with AI collaboratively.

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Publication Details

Journal
Sustainable Development Research
Published
2025-06-22
DOI
https://doi.org/10.30560/sdr.v7n2p148
Primary Topic
Cinema and Media Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

From Tool to Subject: AI's Participation in Film Production

Tao Xuancheng
Sustainable Development Research
Cinema and Media Studies
article

From Tool to Subject: AI's Participation in Film Production

Tao Xuancheng
article en

Abstract

Artificial intelligence (AI) has been applied to a variety of industries, and the industry is no stranger. AI was once considered a supporting actor in areas such as CGI renderings and modifications. However, now it becomes an active participant at all processes throughout a film. from writing the script to directing, from casting to visual effects and engaging the audience ai has gone from merely assisting, to being a part of the creative process, and in some cases even leading it. This paper examines how AI is transforming the film process and focuses on the shift for AI as more of a subject and less of an object by becoming semi-autonomous with creative collaborations. And then we look at actual applications like A.I generated scripts, machine learning based visual enhancements, virtual actors, and prediction analytics for marketing Also, we think about the philosophy and morals around an AI being involved in something usually made by humans. To give a broad sense of how the rising power of AI is altering the forces of authorship, creation, and efficiency in filmmaking arts. Conclude the study with reflections on how AI will impact filmmaking in the future. And also give advice to human filmmakers on how to cooperate with AI collaboratively.

Sustainable Development ResearchVol. 7(2)
Kyushu Sangyo University (JP)
Openalex Percentile: Top 79%
Cinema and Media Studies
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From Tool to Subject: AI's Participation in Film Production — Tao Xuancheng · Sustainable Development Research (2025) | TGRS Research Map | TGRS