Examining Development Project Selection Difficulties in Digital Communication Companies: A Root Cause Analysis

ABC, a leading company in communications technology, is facing challenges in developing a fair and unbiased process for selecting new ventures amid an increasing number of computer program development projects. In conditions where the industry faces many projects taking place simultaneously, but the number of available developers is limited, the process of managing and evaluating projects becomes increasingly complex. This results in a decrease in the level of customer satisfaction with the products and services the company provides. In addition, the company faced problems due to the unavailability of clear and consistent project evaluation guidelines. The lack of clear and consistent guidelines resulted in less efficient resource allocation and extended the duration of project completion. This research focuses on improving the decision-making process by using root cause analysis to identify key issues and their impacts. The methods used include surveys, semi-structured interviews, and root cause analysis to explore the core problems and needs of stakeholders. The results showed four main causes of weak project management and decision-making: technical, financial, administrative and strategic planning issues. Overall, the research provided insights into how these issues affected service performance, increased operational waste, reduced quality, and resulted in stakeholder dissatisfaction.