THE LOCALIZATION STRATEGIES OF THE NEWS SITE «JOURNAL DU CAMEROUN» FOR THE ENGLISH-SPEAKING AUDIENCE

This article is devoted to the identification and analysis of strategies used in the localization of news articles on the Journal du Cameroun website (Republic of Cameroon) from French to English. When localizing the text of the article, the cultural characteristics of the audience receiving the text and the relationship between verbal and non-verbal signs are taken into account. The leading localization strategies are the domestication and the foreignization; the information restriction strategy acts as an additional strategy. In the process of localization, the interaction of these strategies is being observed. The analysis of the verbal component revealed the dominance of the domestication strategy. The information restriction strategy, which is associated with a significant reduction in the original text and its abstraction, is much less observed. When updating this strategy, the unnecessary details or the clarifications of the original article are eliminated, and the foreign-language recipient receives the most important, relevant and reliable information. When localizing articles, the authors revealed the transformation at the level of multimodal elements, the photos are replaced, the number of photos is changed, or the visual element is completely removed. The pictorial material of the original French-language articles is being transcreated: the images are replaced completely or simplified, and the low-quality photos are replaced with higher-quality ones.