Communicative, ideological and expert-analytical aspects of Government Relations (GR) in the structure of modern corporations

This article is dedicated to understanding and detailed characterization of the current state of the GR institute in the Russian corporate sector from the perspectives of communicative, ideological and expert-analytical aspects. Using such methods as block analysis, comparison and juxtaposition, case study method, formal legal approach, the author explores GR communication technologies and channels, as well as identifies analytical and expert GR technologies. It is noted that the main communicative technologies used both in GR and in politics in general are persuasion, suggestion, imitation, and contagion. The article highlights problematic areas developed in PR campaigns within the framework of government-business relations: 1) creation of a high-quality information product; 2) image formation; 3) engagement with opinion leaders; 4) counteraction to attempts at informational discreditation. Attention is drawn to such unique features of network communications that should be taken into account when conducting PR campaigns in the interests of GR strategy, such as audience targeting and the development of non-hierarchical (horizontal) communications. It is proved that the basis for the GR strategy of major corporate sector players is the company’s ideology, which is largely determined by corporate culture – values, traditions, formalized norms of behavior, corporate style, corporate communications, irrational component, communication policy, corporate social responsibility and value proposition for employees. The conclusion summarizes the results of the study, briefly reflects the main directions for building communicative technologies in GR projects, GR channels in the context of mass political communications. It is also postulated that there is a genetic link between the ideological component of an organization’s functioning, which serves as the foundation for GR interactions, and the fundamental objectives of the company’s business activities.