Systematization of production-export flows and consumer preferences in the global fish products market segment

The article presents a comprehensive study of the global fish products market, emphasizing the systematization of production and export flows and the detailed analysis of consumer preferences across various world regions.The research outlines the dynamics and trends in the development of the fish and seafood industry, identifying the leading producer and exporter countries such as China, Norway, Vietnam, Chile, and the United States.Their specialization, export strategies, market shares, and positions within regional and intercontinental trade flows are examined in depth.A typological classification of global regions is developed based on the prevailing forms of fish product consumption (fresh, frozen, canned, smoked), the dominance of certain species (salmon, tuna, whitefish, shrimp, etc.), pricing tiers, and culturally conditioned culinary practices.The study also explores how globalization processes, supply chain digitalization, environmental challenges, and geopolitical instability are reshaping international fish trade logistics.Particular attention is paid to the growing influence of sustainability criteria on consumer behavior -including the demand for environmentally certified aquaculture products, traceability systems, and eco-labeling initiatives.The article introduces an analytical model for the systematization of the "producer-exporterconsumer" flow, providing a practical framework that can be adapted for developing and optimizing national strategies in the area of fish product foreign trade.The findings may serve both as a conceptual basis for further academic research and as a tool for policymakers and market stakeholders involved in fishery economics and trade regulation.