The effect of promotional health message framing on the perceived benefit of mammography: evidence from estimation of willingness to pay
This study suggests that health educators consider the message's persuasiveness with the type of health action before designing health messages. Moreover, health practitioners should use health messages with a loss frame to increase the demand for screening services such as mammography.
Authors
- Ahad Alizadeh (ORCID: https://orcid.org/0000-0002-0385-463X)
- Omid Khosravizadeh (ORCID: https://orcid.org/0000-0001-6893-3489)
- Bahman Ahadinezhad (ORCID: https://orcid.org/0000-0001-6940-3498)
- Simin Karimi (ORCID: https://orcid.org/0009-0006-5162-7219)
- Gita Rashvand (ORCID: https://orcid.org/0009-0005-8564-3105)
- Mahammad Amerzadeh
Institutions
- Qazvin University of Medical Sciences (IR)
Publication Details
- Journal
- Journal of Health Population and Nutrition
- Published
- 2025-06-21
- DOI
- https://doi.org/10.1186/s41043-025-00970-8
- Primary Topic
- Behavioral Health and Interventions
- Type
- article
- Field-Weighted Citation Impact
- 0.00