Research on College Students’ Digital Literacy ——A Qualitative Analysis Based on Grounded Theory of H University

With the rapid development of the intelligent era, the iterative upgrading of artificial intelligence, large models and robots is accelerating, and the college students are facing many new challenges. As an indispensable key ability for college students to adapt to the intelligent era, the importance of digital literacy has become increasingly prominent. This paper fully draws on the previous rich research results in the field of media literacy, media and information literacy, and uses the research method of qualitative analysis to conduct in-depth analysis of the interview data of five groups of undergraduate groups by using grounded theory, and constructs a theoretical model of "acquisition evaluation participation". The research shows that there are differences in the operation proficiency and application depth of college students in the application of digital technology; In the process of information feedback, some students' sensitivity to information and processing ability need to be improved; When participating in public affairs, the enthusiasm and influence of different students are also uneven. Based on this, this paper puts forward targeted promotion strategies from the three levels of individual, school and society. It not only provides a solid theoretical basis and practical guidance for the cultivation of College Students' digital literacy, but also helps to promote the comprehensive development of college students in the intelligent era, and better adapt to and lead the development needs of the times.