Functional Review, Challenge Response and Transformation Path of Tourism Management Education from the Perspective of Generative Artificial Intelligence

In the context of an era where generative artificial intelligence is reshaping knowledge production and dissemination, the digital transformation of tourism management education curricula has emerged as an inevitable trend.Currently, AIGC presents three significant challenges to tourism management education: Firstly, it challenges existing educational philosophies; Secondly, it raises concerns regarding ethical and moral education in higher education institutions; Lastly, it poses a challenge to the digital transformation of curricula.In response to the aforementioned challenges, this paper proposes the following development strategies: First, revisit the fundamental essence of education and redefine the role positioning of both teachers and students. Second, facilitate the digital transformation of courses to enhance tourism management teaching. Third, reinforce the study and education of ethics and morality while clearly delineating the usage boundaries of AIGC. These measures aim to achieve a qualitative leap from "technological integration" to "deep fusion", thereby nurturing composite tourism management talents capable of meeting the demands of the intelligent era.