THE IMPACT OF GREEN IT ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY OF SUSTAINABLE PRACTICES

Sustainable development has become a major topic of discussion globally, with growing pressure on companies to shift toward more eco-conscious practices. One of the key approaches gaining attention is Green Information Technology (IT) since nearly all businesses rely on IT in some way to carry out their daily operations. Green innovation is a new approach to achieving sustainable social development. Examining whether firms can reap the rewards of this costly and risky endeavour is essential to assessing whether they can sustainably adhere to a green strategy. The present research delves into, how eco-friendly technological advancements shape the connection between organizations and the environment, aiming to uncover practical combinations that support both business success and environmental sustainability. Additionally, environmental management behaviour plays a moderating role in shaping the relationship between green innovation and overall organizational success. The findings of this study offer valuable insights, highlighting the need for professionals and policymakers to firmly embed green innovation practices within their organizations to boost both business performance and environmental sustainability. A sample of 210 people including industry professionals working in different organizations was surveyed to explore the factors that show the impact of green IT on organizational performance and found that Energy Efficiency, Cost Reduction, Waste Reduction, and Innovation are the factors that show the impact of green IT on organizational performance.