How can social media platforms usage support investors' green investment intention An empirical study

This study essentially targets to examine the relationship between, perceived green consumption commitment (PGCC) and perceived investment provider's reputation (PIPR) in green investment intention (GII) with the moderating effect of social media platforms usage (SMPU) among the individual investors in Egypt. The study depended on a sample of 450 individuals' investors who have investment experience; we used (PLS-SEM) techniques using Smart PLS as a new computer application to analyse the data and test hypotheses. The outcomes indicated that attitude (ATT), subjective norm (SN), PGCC, PIPR and SMPU have significant correlation with GII. As the moderating effect, SMPU moderated the association between ATT, SN, PGCC and PIPR with GII. The study also provides some implications for investment providers, service providers, and policymakers.