A STUDY ON PROBLEMS AND PROSPECTS OF FLOWERS CULTIVATION IN TIRUCHIRAPPLLI DISTRICT OF TAMILNADU

In Tamil Nadu, flower marketing presents a mix of opportunities and challenges.While the state leads in flower production within India and has a strong domestic market, particularly for loose flowers, it also faces issues like price fluctuations, lack of infrastructure, and reliance on intermediaries.Modern marketing strategies and improved infrastructure could unlock further potential for flower growers in the region.Tamil Nadu has a significant domestic market for flowers, especially for religious, social, and cultural ceremonies.There is a well-established market for flowers, both for local consumption and for religious and cultural events.The demand for flowers is increasing, with trends like customized floral arrangements for events and celebrations.There is a growing market for exporting flowers to other countries, though this is currently limited by infrastructure and other challenges.Flower cultivation and marketing provide employment opportunities for farmers and agricultural laborers, A Study on Problems and Prospects of Flowers Cultivation in Tiruchirapplli District of Tamilnadu https://iaeme.com/Home/journal/IJECO 9