DIGITAL TRANSFORMATION- A BANE FOR WORK-LIFE BALANCE (BASED ON SELECTED CASES)

Digital transformation, which has been taking place for centuries, is bringing benefits to balance the work-life of employees, and in another angle, it is also bringing demerits. Digital transformation on one side boosts innovation and increasing business activities, efficiency, and also on the other side, posing problems to employees and individuals, and is creating an imbalance in work-life. The improvement and growth of technology, the movement to work in remote areas, have removed the boundaries between personal and professional life of the employees. This paper emphasizes that how Digital transformation is adversely affecting work-life balance. It emphasizes constant connectivity and killing of personal life. Here, random sampling technique is used to collect samples. Case study method is used to analyze the collected data. Both primary and secondary data are used. Primary data tools like interviews, asking questions, were used, and other articles, inputs, and websites were used as secondary data.