STRATEGY AND STRATEGIC MANAGEMENT IN EDUCATION

This article analyzes the importance, objectives, and functions of strategy and strategic management in education. In the modern era, it is essential for educational institutions to define long-term goals and apply systematic approaches to achieve these goals effectively. Strategic management plays a crucial role in the proper planning of resources in education, adaptation to a changing environment, and increasing competi-tiveness. The article also explores the stages of strategic planning, stakeholder involvement, and the im-pact on the quality of education. The research reveals that strategic approaches enable the application of innovative practices in educational management and contribute to ensuring sustainable development.