Development of a Basic Capstone Design Curriculum Model in the Field of Culture and Arts: A Case Study of a Youth-Oriented Local Festival Promotion Strategy

This study aims to develop a foundational capstone design course model for undergraduate students majoring in culture and the arts, and to examine its educational effectiveness and practical applicability. Distinct from conventional advanced capstone design courses, this model proposes a foundational-level instructional structure that enables students in arts-related disciplines to cultivate creativity, problem-solving skills, and collaborative competencies in a balanced manner. The research was conducted through a combination of theoretical review, curriculum analysis, and exploration of practical application cases. In particular, the feasibility of the course structure was reviewed based on a regionally connected project, Promotion and Marketing Strategy for the Anyang Citizen Festival for Youth. The developed course model integrates theory and practice in an organic way to support student-led project execution. Practical and creative outcomes—such as presentation materials, mascot and merchandise design, and promotional videos—were produced to assess the course’s applicability in real-world settings. This capstone course is specifically designed for lower-year students, enabling them to progressively build practical competencies through hands-on problem-solving experiences. The results of this study suggest a direction for curriculum development that reflects both practical and public values in higher education for culture and the arts. Furthermore, the foundational capstone design course model is expected to serve as a scalable and adaptable basis for practical training in fields such as cultural planning, local cultural policy, and arts education.