A Comparative Study of Marx’s and Zizek’s Commodity Fetishism Theories

马克思在《资本论》中首次系统阐述了商品拜物教的概念，揭示了资本主义社会中商品所蕴含的神秘力量及其背后的人与人之间的社会关系。而齐泽克则是以拉康的精神分析理论为落脚点，对马克思的商品拜物教理论进行了独特的解读和意识形态重构。文章旨在通过比较研究的方法，概述马克思的商品拜物教理论以及齐泽克对商品拜物教的拉康式解读，对比二者的主要观点，最后总结二者商品拜物教理论的异同点及其理论意义。In Das Kapital, Marx systematically expounded the concept of commodity fetishism for the first time, revealing the mysterious power contained in commodities in capitalist society and the social relations between people behind them. Zizek, on the other hand, based on Lacan’s psychoanalytic theory, made a unique interpretation and ideological reconstruction of Marx’s commodity fetishism theory. This paper aims to summarize Marx’s theory of commodity fetishism and Zizek’s Lacan interpretation of commodity fetishism by means of comparative study, compare their main viewpoints, and finally summarize their similarities and differences and theoretical significance.