한국과 중국 소비자의 녹색택배A Study on the Change of Green Delivery Perception among Korean and Chinese Consumers 인식 변화에 관한 연구

Purpose : The purpose of this study is to examine the level of awareness and changes in home delivery packaging among Korean and Chinese consumers and to explore implications.. Research design, data and methodology : This study surveyed 514 consumers who used home delivery services in Korea and China, and conducted an empirical analysis using IBM SPSS Statistics 26.0 based on the collected responses. Results : The analysis showed that South Korean consumers have high recycling and segregation participation rates and positive attitudes toward reusable parcel boxes, while Chinese consumers have a lack of segregation culture but a growing interest in environmental protection. Conclusions : This study analyzes the differences in Korean and Chinese consumer perceptions and attitudes to suggest government policies and corporate strategies for green delivery, and contributes to the introduction of carbon-neutral and sustainable logistics systems.