Michigan’s Rural Transit Enterprises and Their Attributes

Technology is an integral part of modern transit systems, and this is especially critical in rural areas where “transportation and connectivity are vital for rural development” (Kamalesh et al., 2023). However, rural transit users often face significant challenges in accessing public transportation due to limited connectivity and infrastructure. Many technologies used in large transit systems, which rely heavily on digital infrastructure and robust internet connectivity, are less effective in these rural areas. In Michigan, 57 rural public transit agencies provide an estimated 5.6 million trips annually, covering 37,000 square miles. These agencies vary in size and capacity, but on average, each agency provides 93,184 annual trips with a fleet of 20 vehicles and a staff of 28, serving an area of 620 square miles. A survey conducted by HNTB in 2022 classified the technology readiness of these rural agencies into four levels, ranging from novice to expert. In the spring of 2024, another survey was conducted at the Michigan Public Transit Association (MPTA) annual conference to reassess technology readiness, identify technological barriers, and evaluate the potential benefits of introducing advanced transit technologies in these rural settings. This study examines the current state of Michigan’s rural transit systems in 2024, drawing on surveys from the Michigan Public Transit Association (MPTA) annual conference and prior research by HNTB (2022). Key focus areas include: 1) Advancements in technology readiness for the agencies compared to past experiences. 2) Rider demographics and trip purposes. 3) Funding mechanisms and expenses of the systems. 4) Voter support through millage approvals in recent elections. Based on the findings, a set of recommendations is made on leveraging strategic communication, technology adaptation, and understanding user needs. The goal is to develop a framework for rural transit systems to improve service levels in terms of user-centered design to enhance accessibility, efficiency, and satisfaction via advanced technologies and a statewide Mobility-as-a-Service (MaaS) platform.