Audience Reception Analysis Of Tolerance In The 'Login' Program Episode '6 Religious Leaders' On Deddy Corbuzier’s Youtube Channel

Advances in technology and information have clearly manifested with the emergence of various new media platforms that are widely utilized. One such platform is the social media platform YouTube, which is used for information dissemination. This is exemplified by the program "Login" on Deddy Corbuzier’s YouTube, which features discussions on interfaith topics aimed at enhancing understanding and tolerance among religious communities in Indonesia through social media and digital platforms. This research aims to analyze audience reception about tolerance in one of the "Login" program episodes titled "6 Religious Leaders" on Deddy Corbuzier's YouTube channel. The method employed is reception analysis using a qualitative approach, guided by Stuart Hall's reception theory, which divides audience interpretation of media messages into three positions: dominant, negotiated, and oppositional. Broadly speaking, the research findings indicate that all audience members occupy the dominant position, where they fully adopt and accept the meanings constructed by the message creators. This aligns with the predominant thoughts and views of the message creators. There is one audience member in the negotiated position, while no audience members were found in the oppositional position.

Authors

Publication Details

Journal
Jurnal Ilmiah Multidisiplin
Published
2025-05-03
DOI
https://doi.org/10.56127/jukim.v4i03.2035
Primary Topic
Islamic Finance and Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

Audience Reception Analysis Of Tolerance In The 'Login' Program Episode '6 Religious Leaders' On Deddy Corbuzier’s Youtube Channel

Ferrari Lancia, Andrian Ramadhan, Fajar Muharam, Haryo Windratno
Jurnal Ilmiah Multidisiplin
Islamic Finance and Communication
article

Audience Reception Analysis Of Tolerance In The 'Login' Program Episode '6 Religious Leaders' On Deddy Corbuzier’s Youtube Channel

Ferrari Lancia, Andrian Ramadhan, Fajar Muharam, Haryo Windratno
article en

Abstract

Advances in technology and information have clearly manifested with the emergence of various new media platforms that are widely utilized. One such platform is the social media platform YouTube, which is used for information dissemination. This is exemplified by the program "Login" on Deddy Corbuzier’s YouTube, which features discussions on interfaith topics aimed at enhancing understanding and tolerance among religious communities in Indonesia through social media and digital platforms. This research aims to analyze audience reception about tolerance in one of the "Login" program episodes titled "6 Religious Leaders" on Deddy Corbuzier's YouTube channel. The method employed is reception analysis using a qualitative approach, guided by Stuart Hall's reception theory, which divides audience interpretation of media messages into three positions: dominant, negotiated, and oppositional. Broadly speaking, the research findings indicate that all audience members occupy the dominant position, where they fully adopt and accept the meanings constructed by the message creators. This aligns with the predominant thoughts and views of the message creators. There is one audience member in the negotiated position, while no audience members were found in the oppositional position.

Jurnal Ilmiah MultidisiplinVol. 4(03)
Peace, Justice and strong institutions
Openalex Percentile: Top 81%
Islamic Finance and Communication
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