Towards multimodal literacy in translation studies

Contemporary culture is characterized by the dominance of audiovisual factors. This has forced translation studies to broaden their vision of what texts are. This recontextualization has made it possible to study multimodal and intersemiotic translations in depth. However, despite the proliferation of analyses of multimodal translations, we have not yet managed to standardize the theoretical foundations that allow us to study this phenomenon from translatology and, more specifically, to teach it in the classroom. Therefore, this article reflects on the need for multimodal literacy in translation studies. It also presents a reconceptualization of the notion of equivalence applied to multimodal translation analysis. The purpose of this is to legitimize the role of the translator in studying, teaching, and facilitating multimodal translations.

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Publication Details

Journal
Estudios de Traducción
Published
2025-06-20
DOI
https://doi.org/10.5209/estr.98227
Primary Topic
Translation Studies and Practices
Type
article
Field-Weighted Citation Impact
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article

Towards multimodal literacy in translation studies

Javier Arroyo Bretaño
Estudios de Traducción
Translation Studies and Practices
article

Towards multimodal literacy in translation studies

Javier Arroyo Bretaño
article en

Abstract

Contemporary culture is characterized by the dominance of audiovisual factors. This has forced translation studies to broaden their vision of what texts are. This recontextualization has made it possible to study multimodal and intersemiotic translations in depth. However, despite the proliferation of analyses of multimodal translations, we have not yet managed to standardize the theoretical foundations that allow us to study this phenomenon from translatology and, more specifically, to teach it in the classroom. Therefore, this article reflects on the need for multimodal literacy in translation studies. It also presents a reconceptualization of the notion of equivalence applied to multimodal translation analysis. The purpose of this is to legitimize the role of the translator in studying, teaching, and facilitating multimodal translations.

Estudios de TraducciónVol. 15
Universidad Rey Juan Carlos (ES)
Quality Education
Openalex Percentile: Top 82%
Translation Studies and Practices
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