Blok M's Gastronomic Compass: Navigating Tourist Decisions in Jakarta's Culinary Landscape

The development of culinary tourism in Jakarta has been rapid. One of the most popular culinary tourism areas and a culinary destination is the Blok M area in South Jakarta. Tourists visit the Blok M area for culinary tourism mainly because of viral promotions and reviews on social media, which indirectly shape Blok M's gastronomy as its main attraction. This study aims to determine the factors influencing tourists' decisions in culinary tourism in the Blok M area and to identify the most dominant or important factors for tourists' decisions in culinary tourism in the Blok M area. This study employs a data collection method using a questionnaire with 109 respondents who visited the Blok M area for culinary tourism. Data analysis using the Cochran Q Test identified 10 dominant or important factors. The results indicate that the factor “Diverse and attractive culinary tourism recommendations in the Blok M area” ranks first as the most dominant and important factor for tourists in making culinary tourism decisions.