製造業企業數位化轉型影響研究

In the 2017 work report issued by the Chinese government, the concept of “digital economy” was put forward for the first time, and it was clearly proposed in the 14th Five Year Plan that Digital transformation should be used to promote the overall upgrading of production, life and governance. As one of the strategic transformations commonly adopted by global enterprises today, Digital transformation has penetrated into various industries and fields. In the field of manufacturing industry, Digital transformation is also increasingly popular, becoming an important means for manufacturing enterprises to achieve innovation, improve efficiency and optimize management. Nowadays, “digitalization” is increasingly seen as a core asset by more and more enterprises, becoming an effective tool for upgrading their industries and helping them seize new competitive heights. Combining the definition, characteristics and connotation of digital transformation, and delves into the impact of digital transformation on enterprise R&D investment, as well as how enterprises can use digital transformation to build competitive advantages. Based on the data of listed manufacturing enterprises in China during the Digital transformation, this paper extracts relevant indicators to measure the degree of Digital transformation. Through correlation analysis, factor analysis and multiple linear regression analysis, it proves that Digital transformation can promote the R&D investment of manufacturing enterprises. The empirical part focuses on the evaluation and analysis of the effect of Digital transformation, supplemented by non parametric hypothesis testing, which effectively improves the credibility of the results. Based on the conclusions, this paper provides empirical support for the digital transformation of enterprises and proposes new development models, ideas and directions. At the same time, this paper provides effective suggestions for the government’s follow-up market environment guidance and industrial policy formulation. The research results of this paper have certain practical significance and provide a reference for enterprises to improve their core competitiveness and economic benefits in the process of digital transformation.