數字人文視角下<b>AI</b>虛擬人促進傳統文化交互傳播的機制及效果研究 ——以虛擬人“令顏歡＂為例

From the perspective of digital humanities, this research takes the AI Enabling virtual digital person “Ling Yan huan” as the research object to explore the facilitation of the interactive dissemination of traditional culture by virtual digital persons. The research employs case study and content analysis methods to analyze the traditional cultural symbols presented by the AI virtual digital person “Ling Yan huan” on the Douyin platform, the meaning generated thereby, and the means of strengthening the audiences’ emotional identification. It elaborates on the practical paths regarding cultural data processing and analysis, as well as cultural presentation and dissemination innovation, and further summarizes the mechanism of action and dissemination effectiveness of virtual digital persons in cultural industry services. The research findings suggest that virtual digital persons utilize digital technologies such as 3D modeling and virtual reality to conduct symbolic deconstruction and digital interpretation of relevant cultures in terms of both image design and content creation, thereby enhancing the comprehensibility of cultural symbols. Forms such as AI - enabled digital interaction design and the establishment of fan communities facilitate the interaction between audiences and cultural symbols, making them a new pathway for the digital dissemination of culture. By publishing video content on social media platforms (Douyin), collaborating with other institutions, and initiating special live broadcasts, a communication mechanism has been established to promote the audiences’ acceptance and identification of related cultures, breaking through the traditional limitations and spatio - temporal constraints of similar virtual persons that were mostly used in offline scenarios such as cultural museums in the past, and expanding their applications to broader and more diverse fields.