<b>K </b>近鄰、<b>BP </b>神經網路、支援向量機、 決策樹、隨機森林和梯度提升演算法在資料分類方面的統計應用

The Internet is closely related to people’s daily life now, and various types of Internet industries have emerged, such as IT and finance. People can’t live without finance, so Internet finance has become a popular trend. Traditional banks that lack the convenience of Internet finance are in the predicament of losing customers. This article uses six machine learning methods to predict and classify customer churn in a European bank. According to the results of preliminary descriptive statistics and visual analysis, we clean, process and transform the data. We use the processed data to establish K-Nearest Neighbor, Back Propagation Neural Network, Support Vector Machine, Decision Tree, Random Forest and eXtreme Gradient Boosting models. We select the optimal model by analyzing, evaluating and comparing the evaluation indicators. By analyzing customer information and the optimal model, we improve bank’s competitiveness and influences by proposing strategies to the bank.

Authors

Publication Details

Journal
國際人文社科研究
Published
2025-06-20
DOI
https://doi.org/10.63944/c59hqf21
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
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article

K 近鄰、BP 神經網路、支援向量機、 決策樹、隨機森林和梯度提升演算法在資料分類方面的統計應用

呂 浩
國際人文社科研究
Customer churn and segmentation
article

K 近鄰、BP 神經網路、支援向量機、 決策樹、隨機森林和梯度提升演算法在資料分類方面的統計應用

呂 浩
article en

Abstract

The Internet is closely related to people’s daily life now, and various types of Internet industries have emerged, such as IT and finance. People can’t live without finance, so Internet finance has become a popular trend. Traditional banks that lack the convenience of Internet finance are in the predicament of losing customers. This article uses six machine learning methods to predict and classify customer churn in a European bank. According to the results of preliminary descriptive statistics and visual analysis, we clean, process and transform the data. We use the processed data to establish K-Nearest Neighbor, Back Propagation Neural Network, Support Vector Machine, Decision Tree, Random Forest and eXtreme Gradient Boosting models. We select the optimal model by analyzing, evaluating and comparing the evaluation indicators. By analyzing customer information and the optimal model, we improve bank’s competitiveness and influences by proposing strategies to the bank.

國際人文社科研究Vol. 4(7)
Openalex Percentile: Top 82%
Customer churn and segmentation
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