An Analysis of Trade Barriers Effect on Chinas NEV Sales Performance

In recent years, China's new energy vehicle industry has been booming, the export volume has been rising, the market scale has been expanding, and the competitiveness of various enterprises has been continuously enhanced, but it is also facing increasingly severe trade barriers in the international market. This research aims to analyze the existing state of Chinas new energy vehicle exports, the principal trade barriers in play, and their resultant impacts. It specifically discusses the detailed effects of such trade barriers on the sales dynamics of Chinas new energy automotive products. Using a combination of quantitative and qualitative analysis, this paper analyzes customs data, industry annual reports, and other data to find that trade barriers have harmed China's new energy vehicle sales, especially in major markets such as the European Union. However, China's new energy vehicle industry has maintained certain competitiveness and development potential in the global market through a series of coping strategies, such as technological innovation and market diversification.