Effects of scalable, wordless, short, animated storytelling videos on hope in China: a nationwide, single-blind, parallel-group, randomised controlled trial
While the short, single-exposure SAS videos did not significantly enhance overall hope levels among Chinese adults, the effectiveness of humour in certain subgroups highlights the cultural adaptability of health communication strategies. Given its scalability and accessibility, this approach warrants further research to refine narrative techniques, optimise engagement across diverse populations, and explore its broader application in global health communication.
Authors
- Jennifer Gates (ORCID: https://orcid.org/0000-0003-0616-704X)
- Pascal Geldsetzer (ORCID: https://orcid.org/0000-0002-8878-5505)
- Maya Adam (ORCID: https://orcid.org/0000-0001-5563-421X)
- Simiao Chen (ORCID: https://orcid.org/0000-0003-0555-2157)
- Lirui Jiao (ORCID: https://orcid.org/0000-0002-2505-7447)
- Chen Wang (ORCID: https://orcid.org/0000-0001-7857-5435)
- Jinghan Zhao (ORCID: https://orcid.org/0009-0006-6838-8808)
- Wenjin Chen (ORCID: https://orcid.org/0009-0003-8506-2701)
- Till Bärnighausen (ORCID: https://orcid.org/0000-0002-4182-4212)
Institutions
- University of North Carolina at Chapel Hill (US)
- Chinese Academy of Medical Sciences & Peking Union Medical College (CN)
- Heidelberg University (DE)
- University Hospital Heidelberg (DE)
- Harvard Global Health Institute (US)
- Stanford University (US)
- Icahn School of Medicine at Mount Sinai (US)
Publication Details
- Journal
- Journal of Global Health
- Published
- 2025-06-20
- DOI
- https://doi.org/10.7189/jogh.15.04140
- Citations
- 1
- Primary Topic
- Optimism, Hope, and Well-being
- Type
- article
- Field-Weighted Citation Impact
- 1.54