A SWOT-Based Study on Marketing Strategies for Cultural Creative Products of Guizhou Provincial Museum

本文以贵州省博物馆文创产品为研究对象，对其发展现状进行分析。研究发现，贵州省博物馆文创产品拥有丰富的文化资源、多元的设计理念和品牌基础。但同时也面临着品牌知名度较低，市场销售数额有限，社交媒体宣传效果不佳等弊端，本文面对贵州省博物馆存在的诸多挑战，采用SWOT进行分析，提出了创新设计、新媒体营销、提高用户体验的营销建议，以期提高贵州省博物馆文创产品的发展水平，实现贵州省博物馆文创产品的可持续发展。This paper focuses on the cultural and creative products of the Guizhou Provincial Museum as the research subject, analyzing their current development status. The study finds that these products possess rich cultural resources, diverse design concepts, and a solid brand foundation. However, they also face challenges, such as low brand awareness, limited market sales, and ineffective social media promotion. To address these issues, this paper employs SWOT analysis and proposes marketing strategies including cross-sector collaboration, innovative design, new media marketing, and digital empowerment. The aim is to enhance the development level of the museum’s cultural and creative products and achieve their sustainable growth.