Research on Digital Collaboration of the Entire Agricultural Industry Chain under Embeddedness

在数字经济与乡村振兴战略融合背景下，农业全产业链数字化对提升农业竞争力至关重要。本文基于新经济社会学嵌入性理论构建“政策–关系–认知”三维嵌入分析框架，探讨多元主体协同机制。研究发现实践呈现政策驱动基础设施布局、龙头企业引领、农户数字采纳分化特征，面临主体协同碎片化、数据共享壁垒、技术应用断层等问题，根源是政策、关系、认知嵌入不足。从嵌入性视角提出构建“动力–运行–保障”协同机制，包括激发协同意愿、优化协同流程等方面，并给出强化政策嵌入、发挥龙头企业作用、促进认知嵌入的实施路径，为农业全产业链数字化发展提供参考。Under the background of the integration of the digital economy and the rural revitalization strategy, the digitalization of the entire agricultural industrial chain is crucial for enhancing the competitiveness of agriculture. This paper constructs a three-dimensional embedding analysis framework of “government policy-relationship-cognition” based on the embeddedness theory of new economic sociology, and explores the collaborative mechanism of multiple subjects. The research finds that the practice shows the characteristics of policy-driven infrastructure layout, leading enterprises taking the lead, and differentiated digital adoption by farmers. It faces problems, such as fragmented subject collaboration, barriers to data sharing, and discontinuity in technology application. The root cause lies in the insufficient embedding of government policy, relationships, and cognition. From the perspective of embeddedness, a collaborative mechanism of “power-operation-guarantee” is proposed to be constructed, including aspects such as stimulating the willingness to collaborate and optimizing the collaborative process. The implementation paths for strengthening institutional embeddedness, giving full play to the role of leading enterprises, and promoting cognitive embeddedness are also provided, offering a reference for the digital development of the entire agricultural industrial chain.