A Study of Key Factors Affecting Retired Women’s Entrepreneurship Intention in LinFen City, China

Reemployment is difficult for young older women in China because of age discrimination and family care, even though retirement is a major life change that affects quality of life in old age.Retired ladies might get free time and cash by starting their own business.This paper examines (1) which factors affect retired women's entrepreneurial intention and (2) how perceived behaviour, attitude, and subjective norms affect entrepreneurial intention, using planned behaviour theory.This research covers the literature vacuum on elder women selfemployment and helps us understand what influences retired women's entrepreneurial intentions.The paper is quantitative.We used the pre-test on 29 retired ladies due to time constraints.According to planned behaviour theory, self-efficacy, attitude towards entrepreneurship, and subjective norms positively affect retired women's entrepreneurial intention.