The Possibilities of Cinema in Overcoming the Crisis of Cultural Identity

The crisis of cultural identity in the modern world is a historically determined process. In the context of globalization and the hybrid confrontation of civilizations, cinema is becoming an effective method of manipulating personal identification. Due to its ability to influence a person by creating appropriate artistic images, cinema can affect an individual's self-awareness, ensure and strengthen his cultural identity. The strategic potential of the cinema’s positive effect on a person’s cultural identity lies inter alia in unleashing the power of Russian cinema.