The Trailer's Place in the Modern Media Space, Semiotic Aspects

By analyzing promotional materials, or trailers (within their socio-cultural and philosophic contexts), the article demonstrates the adaptive capabilities of the described artistic form (examined as an instrument of representation and expanding the narrative space). It generates the effect of analogy, which in turn determines the introduction of game images (as evocations of the anti-world) into the language and thinking of individuals and groups, interpreted by the author as a form of influence of audiovisual arts on the ongoing convergence of concepts and meanings, stabilizing the mechanisms of social interactions and turning the described category into an integral part of modern information space.