Measuring the Performance of Poultry Slaughterhouse Certification in Supporting Halal Ecosystem: An Empirical Study in Jember Regency, Indonesia

This study explores critical aspects of halal supply chain management within Indonesia’s poultry sector, with a specific ‎focus on small and medium enterprises operating poultry slaughterhouses. The research addresses the challenges and ‎opportunities in achieving consistent halal certification standards across the supply chain, from raw material sourcing to ‎end-product distribution. We obtained data from consumers, academicians, halal officers, slaughterhouse operators, ‎restaurants, and poultry slaughterers and employed quantitative analysis supported by a Strengths, Weaknesses, ‎Opportunities, and Threats (SWOT) framework, ANOVA, and regression. The findings reveal that storage is the most ‎critical and well-implemented component, followed by transportation and packaging, while technology remains the ‎weakest link, indicating substantial room for improvement. Consumer expectations emerged as the highest across all ‎value chain components, particularly regarding contamination prevention and temperature control. The SWOT analysis ‎highlights strengths such as public awareness and sanitation practices, alongside opportunities in digital innovation, e.g., ‎blockchain and Internet of Things, while exposing weaknesses in monitoring systems and storage infrastructure. The ‎study concludes that a successful halal supply chain requires an integrated approach—aligning technical standards, ‎enhancing infrastructure, enhancing technology, and fostering multi-stakeholder collaboration. Strengthening these ‎elements is essential not only for ensuring halal integrity but also to enhance Indonesia's competitiveness in the global ‎halal market‎.