Shopping for others: how does inconsistency in online reviews affect purchase intentions differently?
The findings of this study provide support for the mechanism through which online review inconsistency affects consumer purchase intentions, offering a new perspective for future research on the impact of review inconsistency. Additionally, it provides theoretical support for businesses and companies engaged in online marketing on e-commerce platforms.
Authors
- Hong Lan (ORCID: https://orcid.org/0000-0001-8048-8111)
- Zeguo Qiu (ORCID: https://orcid.org/0000-0003-3844-2683)
- Yang Liu (ORCID: https://orcid.org/0000-0003-1220-7044)
- Meng Wang (ORCID: https://orcid.org/0000-0002-9217-7369)
- Jiaying Wang (ORCID: https://orcid.org/0000-0002-2580-0341)
- Zhijie Zhao (ORCID: https://orcid.org/0000-0001-5804-4741)
Institutions
- Northeast Agricultural University (CN)
- Harbin University of Commerce (CN)
- Quzhou University (CN)
- Zaozhuang University (CN)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2025-06-19
- DOI
- https://doi.org/10.3389/fpsyg.2025.1579545
- Citations
- 1
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 4.20
Funders
- China Postdoctoral Science Foundation