Effect of Digital Economy on Environmental Sustainability

Sustainable business is a new trend taking place due to environmental degradation caused by human interference particularly due to wrong and traditional business models. Business models that are based on fossil/carbon fuel, paper-based work, physical transactions, etc., all cause greater amounts of carbon emission resulting in water, air, soil, and other types of pollution that negatively affect flora and fauna’s health. A ray of hope emerged due to digitalization as it reduces paper-based work and also reduces carbon emission-based non-fossil-based energy consumption. However, there is no relief for those business that uses traditional energy sources as they cause carbon emissions during energy production. However, the tech-based solution has its limitations such as e-waste generation, and greater energy consumption. People need awareness and commitment towards environmental sustainability. Regression analysis has been conducted using SPSS to conclude and an ideal business model is also proposed to be studied later. SWOT analysis has also been done on India’s current situation on digitalization and environmental health.