The Synergy of Quantum Marketing and Predictive Analytics: A Data-Driven Framework for Consumer Purchase Behavior in E-Commerce

This study examines quantum marketing and predictive analytics, together with their influence on consumer purchasing behavior in Nagpur's e-commerce sector. Quantum marketing emerges from the continuous amalgamation of quantum computing principles with conventional marketing strategies. As quantum computing advances in marketing, the principles of quantum marketing are anticipated to gain significance. This encompasses all four elements of quantum marketing within Nagpur's e-commerce industry. Nagpur city has 513 customers. Questionnaires, categorical regression, multiple regression, and data analysis methodologies are employed. Consumer trust has become a crucial element in understanding the intricate consumer purchasing decision model. The consumer's compliance information is influenced by their degree of faith in the Internet and its intrinsic reliability. Identifying the attributes that cultivate trust in online environments is a considerable challenge for data-driven predictive models of consumer behavior. The research tackled this recognized issue by devising and executing the concept of quantum marketing. Quantum computing, in its various forms, is set to revolutionize advanced analytics. This study seeks to evaluate the degree to which these newly developed indicators act as substantial predictors of consumers' online purchasing behavior for goods and services in Nagpur's expanding e-commerce market.